Exhibitions / October 2007
We're taking the building site to the marketplace with our ongoing exhibition programme for Carhartt's workwear division. Right down to the giveaway carpenters pencils. After sterling brand positioning work from Fitch London, we picked up the toolbox and ran with it. Combining raw materials and exposed services, we’ve created a construction site chic which chimes with the target market, allows the product to star, and sits neatly with the workwear / fashion crossover that Carhartt do so well. Targeting the European market, we’ve taken it to Germany, the Netherlands, and Aberdeen, with further shows in the pipeline. Pictured here are the stand's latest incarnation, bigger and better than ever at A+A 2007, Dusseldorf.
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